Nordstrom Invests $16.4 Million In Bonobos

Posted by on Apr 13, 2012 in Luxury | 0 comments

The universe of licensed, exclusive and private brand in fashion is constantly changing and evolving with traditional bricks and mortar retailers struggling to maintain relevance in the new world of stylish and sexy online merchants occupied by the likes of Gilt, Zappos, O and Bonobos. So it is interesting to see the two collide in and exclusive brand match up with an announcement yesterday from menswear darling Bonobos that Nordstrom will now sell Bonobos clothing at select Nordstrom stores and Nordstrom.com. But more interestingly, Bonobos announced the close of a $16.4 million minority investment round led by Nordstrom and with full participation from insiders, including Silicon Valley-based venture capital firms Accel Partners and Lightspeed Venture Partners. So does that make this a excusive or Private Brands story? “Partnering with retail legend Nordstrom was an easy decision. As I spent...

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